![]() ![]() ![]() While you wait for Boys Don't Cry, check out our list of Frank Ocean's Best Tracks. According to The New York Times, Boys Don't Cry - which is the followup to his critically acclaimed, Grammy-winning debut, Channel Orange - will be available exclusively on Apple Music on Friday. Guest appearances from Yung Lean, Playboi Carti, SebastiAn, James Blake, Rich The Kid, Hudson Mohawke, and Lil B have all be talked about, and the whole thing has been slated to drop for three straight Julys - but we were met with silence again this time around. The long-awaited follow up to 2012's channel ORANGE has been rumoured for years. A "major video" and a new publication - that Boys Don't Cry magazine - are also expected on Friday. The New York Times is reporting that Frank'll drop Boys Don't Cry on Friday 5 August, and it'll be an Apple Music exclusive for a full two weeks. The stream features ambient sounds and various art pieces - is it part of the video for the lead single? There’s no telling whether Ocean will later distribute his album to alternative streaming services, but it doesn’t hurt to hope.Frank spent most of yesterday (1 August) making a spiral staircase in a not-quite-live livestream. What’s more, “The release is also expected to include a major video and a printed publication called Boys Don’t Cry that will be distributed at Apple stores.” The Times‘ credibility is admittedly the leading driver in this story’s development, but it’s a sensible date given the industry’s transition from Tuesdays to Fridays as the new standard. The New York Times has reported that the album will arrive this Friday, August 5, after speaking with an unidentified source-perhaps an Apple Music team member involved in Ocean’s exclusivity deal. Now with our ears at attention, the only thing left to do is wait just a little longer (and yes, eventually press play). It’s safe to say Ocean wielded the internet’s power. A project we’ve seen coming for years did not lose steam nor relevance, and anticipation reached new heights in the past 24 hours. At long last, a trustworthy release date for the third chapter of Frank Ocean’s already storied career has arrived.īotched schedules, maddening photo hints, months of silence, website updates, and cryptic carpentry videos together comprise an unconventional album rollout that doubles as a lesson in fan psychology. ![]()
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